In today’s digitally focused world, it’s not real if it’s not on the internet, which means a beautifully designed website can be the most powerful tool to get your message noticed. Our brief was to demonstrate that fact on and around the Super Bowl in order to drive Squarespace brand awareness.

Martin Scorsese enlists the help of his daughter, Francesca, to create the star of his next film: a Squarespace website. His famous perfectionism is fully on display as he obsesses over the website’s URL, fonts and copy.

The campaign was named one of the best of the Super Bowl by Vogue, Complex, the New York Times and other top-tier publications, earning over 420 pieces of unique coverage and over 3,500 syndicated pieces of coverage. On gameday, it drove over 300,000 visits to Squarespace.com and achieved a total of 409 million impressions.