Being a country with a tropical climate, it is a common sight to see dust laden cars in India. We used these cars to communicate our message, which was handwritten on the dusty windows.

It created a lot of impact, as the problem itself was converted into an immediate solution.

The campaign was highly visible, and cost practically nothing. A large number of car owners in and around the city were exposed to the message and availed of the service. As a result, Maruti Service Station exceeded its target by a huge volume.