The logistics involved to accomplish this was to create a virtual car and a virtual ground, keeping the camera angles in mind and integrate it into live content to give a seamless, exhaustive look.

So, when the match was in progress, the ground would suddenly open up and an SX4 would rise up from below. Driving casually away, it would leave behind a trail of the Brand message “Men are back”, a theme that had been used to associate the brand with the Indian cricket team in earlier events.As this was executed during live match, the ground-breaking idea was intrusive and created a huge impact on the viewers by surprising them.

This refreshing and novel idea was unprecedented and highly appreciated by the media and client likewise. It was discussed in detail among people and in blogs. The media also reported the same.It helped the brand to move up its Top-of-Mind recall by 28.57%.