Cannes Lions
1ST DECEMBER FILMS, Bangalore / MARUTI / 2016
Overview
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Credits
Description
The film begins with a tall, lean lady walking towards the camera in slow motion. The VO kicks in: “That feeling..that sensation..Let it Begin”. She carries herself with poise. A portion of the car is seen and we see our lady gently moves her hand over the car’s body while passing by. Male and Female models making postures and Different pattern of lights in background and projection patterns happens throughout in film The music and Edit throughout is rich in intensity and bass.
Lot of close ups of Car features and exterior body of car mixed with close ups of both models.
FInally we see how another projection of light-trails are appearing over the whole car, and reveal it for the first time in completion in a beautiful and dramatic motion. As the camera pulls out we see the stylised showroom of Nexa and the Baleno inside it.
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