Bonds Mash Up was a tactile, interactive film that translated the mix and mash behaviour of the Bonds underwear range into a digital space. Built using cutting-edge Three.js and WebG, the multiple layered and responsive digital experience looped to allow users to mash, mix and clash hundreds of pattern combos within seconds. Making every viewing experience totally unique. Girls could instantly shop their unique combos or share their creations with their friends via their social channels. Bonds Mash Up, gamified the shopping experience for young millennial girls.

Launching through film, social and online, users were driven directly through to our Mash Up site.

Built using cutting-edge Three.js and WebG, the multiple layered and responsive digital experience looped to allow users to mash, mix and clash hundreds of pattern combos within seconds. Making every viewing experience totally unique.

To encourage exploration, users could instantly and seamlessly mash up patterns by tapping anywhere on the screen. Or they could select their favourite designs from the pattern grid which gave live feedback on every mash up.

Users could shop their favourite looks at any time as well and share their creations via their social channels.