Cannes Lions
McCANN ERICKSON, London / MASTERCARD / 2004
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Description
The execution “Love & Hate” uses Mastercard’s established “Priceless” format. We see our hero being treated with either great admiration or disdain, to then reveal that as a referee his decisions on the pitch have generated these reactions. Or as Mastercard put it “Two Sides, One Game: Priceless”.
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