Creative concept was based on idea of teaching people how to use new technologies through... new technologies. In this way, we wanted to point out that innovations should be used wisely and the phone in a restaurant may be needed only to pay the bill with NFC.

For this purpose, we created an interactive and mobile device for each type of restaurants around the world – the MasterCard Capsule. We started with the 3 largest restaurants in Warsaw.

The device is printed in 3D technology, it has built-in sensors that monitor the presence of up to 8 phones. When smartphones are inside the capsule, timer is couting the time. Dedicated application connecting the capsule to the tablet allows to control process. The longer time without smartphones, the greater the benefits:vouchers for drinks and meals. We gave additional prize for person who at the end of the meeting pay with NFC.

Before we started the main campaign, in restaurants consumers could saw the teaser through BTL materials. Thanks to that, people where excited and looked forward to the campaign start. On March 1st communication started simultaneously in restaurants and in digital. In each restaurant we placed one capsule on a special table. For direct communication we employed 9 ambassadors, who watched over the capsule. Ambassadors connected with the capsule through a dedicated mobile application. Collected data enalbed them to reward people with gadgets and vouchers for spending time without a smartphone. The most important award was for people who paid bill with NFC. In the same time, we communicated the campaign in social media & PR. We conducted activities with bloggers who took up the challenge to spend time with MasterCard Capsule. What is important - this solution is scalable and can easily be adapted in the next restaurants.

People have noticed a real need for our solution and expressed very positive feedback about the campaign. There were also plenty of questions and suggestions that the program should be expanded to new locations. The campaign was also noticed by great advertising media: Adweek, AdForum, Ads of the World and the Huffington Post.

In 4 weeks, more than 900 people used MastrerCard. On average, each person spent more than 1.5 hours without phone, which sums up to over 1350 hours of talks. As a result, there was a visible increase in the amount on the bill at our tables.

Direct contact with the campaign just in restaurants through BTL had more than 105 000 customers. MasterCard Capsule video-case was viewed more than 823,000 times and the total impressions sums up to more than 8 226 085. Social media communication of the campaign brought more than 230,000 actions, including likes, shares and comments.