The TV spot centres around the idea of ‘what really matters in your life’. A businessman is seen working on his laptop by his daughter and is told that he is sacked! Being left at the school gate as a child is no fun as another child announces to his mother that she is fired! The ad concludes as a father holds up a sailing brochure to his son, indicating that he is taking him on a five day sailing trip with the super ‘Remembering who you really work for: Priceless.’Universal McCann’s media campaign was designed to cut through to the mass affluent, well travelled target audience as quickly as possible.