Most Norwegians would have access to watching the 2016 European football championship. However, there would also be thousands of tourists hiking all over the country, without any TV access at all, since football pubs are scarce in Norway's great outdoors. So we created an online service that would allow tourists to watch their national football team's matches in the championship, in the comfort of a genuine Norwegian home.

We started with recruiting people from RiksTV’s subscriber base, directly and through social media, to sign up as «match day hosts». They could post a profile via the app with location, photos of their home and which matches you could watch at their house. It didn’t take long before we had hosts all over the country. Then we promoted the service to foreigners on their way to Norway and tourists who were already there, using targeted promotional films in their own language via Facebook and on all incoming Norwegian Air flights. With the app the tourists could easily find a nearby location where they could watch their team’s matches and hook up with the host. During the championship we joined some of these football loving tourists and their Norwegian hosts as they watched matches together. This became short documentaries with highlights released the morning after the matches.

The campaign led to much engagement through social media and press coverage at home and abroad throughout the Euro 2016, strengthening RiksTV’s brand messaging and giving more Norwegians a reason to switch. It resulted in, after the Norwegians returned to everyday life from their summer holidays, RiksTV reaching their best August sales numbers ever.