Cannes Lions
SMFB, Oslo / RIKSTV / 2012
Overview
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Description
RiksTV is a large digital TV-provider, offering a cheap multi-room service. This is an easy way of not having to watch what someone else in your family is watching, if you don't want to. The campaign shows how meaningless it is to watch something you don't want to watch when you could get multi-room TV instead.
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