The launch of each Kmart Living range is an highly anticipated event. We were tasked with building awareness of Kmart’s home style credentials and low prices to prompt a home refresh with Kmart’s new August Living range.

Objectives: Increase YOY sales by 10%, get customers shopping a ‘look’ and not just individual products, to increase basket size; and establish Kmart as the number one store for on-trend home products at low prices.

Currently, the only way to see the full collection is the catalogues. But of the millions of Kmart catalogues that are distributed each month only 13% are read.

The Kmart Stick & Style app launched on the 8th August, with support of a short video encouraging downloads on Kmart’s Facebook page. The reception was great, and it quickly spread through tags, shares and comments.

- Sticker pack is downloaded from the iMessage App Store.

- When people receive a Kmart sticker from someone else, they are prompted to download the pack.

- Take a photo of a room and place stickers over the top.

- Use in conversations with friends.

- Buy product online, or in-store.