There are no relevant restrictions related to the broadcast of cricket. But having said that, over the years branded content has become a powerful way to engage with consumers whose attention is fragmented across media and screens.

As a result, brands across the board are investing in branded content to engage the consumers.

The music track is an original score composed by a famous Indian music director.

288 million Indians watched this content when it played during the India vs Pakistan match on the ICC Cricket World Cup live telecast.