The 2nd commercial is about surprising fans of Indian cricket by poking fun at ourselves.

We show 2 South African cricket fans turning up with a box of crackers at the doorstep of some Indian youngsters watching a cricket match. They gift the box of crackers to the surprised youngster who opens the door and walk away after enacting a playful dance step. A voice-over informs us, that South Africa has emerged victorious on all the 3 occasions that India has played against them in the World Cup, and raises the question if India will get the “mauka” (opportunity) to burst crackers on this occasion

The 'Mauka' campaign was launched on TV and social with the story of the Pakistani fan a week prior to the India-Pakistan encounter. The narrative continued as a mini-series, with each ad capturing the increasing desperation of the Pakistani fan as India started winning.

The campaign continued on TV, digital & social media through the World Cup and ended once both India and Pakistan were knocked out of the tournament making ‘Mauka’ the story of the tournament and the lens with which fans across the world followed the entire tournament.

The ‘Mauka’ series was adapted to go real-time.To ensure this, we had 3 options ready (India winning, India losing & a no result) to air immediately after the match. Setting expectations that a new ad was going to break after every India match and delivering a surprise every time helped us grow interest levels as the tournament progressed

In addition to ‘Mauka’ becoming the narrative of ALL things World Cup and beyond in the cricketing world, the campaign fostered friendly banter and laughs across the globe. It helped the 2015 World Cup break a number of records. Over 650 million viewers tuned in to the World Cup making it the biggest ever. The ‘Mauka’ series became the most successful campaign on social media in India garnering over 33.5 million views and 270,000 conversations and endeared fans to Brand Star Sports.