Cannes Lions

MATSUYA FASHION STORE

DENTSU KYUSHU, Fukuoka / MATSUYA LADIES / 2004

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Against a science-fiction-esque brassy soundtrack, the soical behaviour of monkeys is depicted as they compete for bananas. A close-up reveals that the bananas are label Sale in a reworking of the Dolet logo, completing this parody of human greed towards a commerical sale.

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