We were challenged to produce a piece of communication which celebrates how the Max Factor brand's expertise in make-up artistry has the power to transform and bring out the beauty in every woman.

It was clear that the focus of the visual must be the beauty spot itself - so the picture is tightly cropped capturing an intimate, authentic fashion make-up moment – beautiful without distracting from the simplicity of the idea - the models head angle so as to draw the view to the spot. After much discussion it was felt to be more powerful not to have any branding or typography other than the beauty spot itself – drawing the viewer in with the visual forcing them to focus and engage with the beauty spot and thus Max Factor.

We have had a positive response but it is too early to confirm actual results/figures.