Turkish TV Broadcasters prohibit the use of branded content marketing to children.

Kids adore animated movies. So to really engage them with Max the lion, the brand character for Wall’s ice cream, we made a big screen movie to be shown in Cinemas across Turkey. We promoted this new animated adventure on TV, outdoor, in newspapers, magazines and in digital media.

Unilever earned over €544,000 ($707,000) in ticket sales (DOUBLE the media budget) from its branded content.

In the Top 10 movies list for 12 weeks.

The MOST POPULAR MOVIE in its opening week with 105,000 viewers in three days.

Over 331,000 people paid to watch our branded content.

Publicity generated 204 print stories and 10 hours of TV coverage.