The launch of new CIVIC TYPE R, eagerly awaited by Honda fans and motorsports enthusiasts, needed a movie production that will highlight the quality and driving pleasure this car delivers.

It was imperative to revive Honda’s fading motorsport image after it withdrew from F1 and decreased focus on sporty models.

We picked Max Verstappen, F1 World Champion, and captured his aggressive driving capability of CIVIC TYPE R.

Max was available for 1-hour the day before the F1 Hungarian GP, so used this limited time to produce a documentary-like video capturing his detour.

We remixed “Dance of the Hours” to convey nuance of “If you have just a few moments, you will want to drive CIVIC TYPE R.”

This exclusive collaboration with Max portrayed the ongoing relationship between Honda and Red Bull Racing after Honda’s withdrawal from F1, as well as continued involvement in motorsports.

We successfully reinforced Honda's sporting image.

We chose the song, “DANCE OF THE HOURS FROM THE OPERA ”LA GIOCONCDA”” by Amilcare Ponchielli to highlight his driving pleasure of the best toy ever, CIVIC TYPE R. The music added a feeling of being chased by time and yet Max is in control of that moment as if they were dancing together. The music brought an effect of gradual playful synchronization between a human and a car as if they are united as one, conveying a symbolic increase of Max’s excitement.