Maxdome is Germany’s biggest online rental and streaming service. It features an extensive library of movies and shows, which the customer may enjoy in the privacy of their own home, without so much as leaving the couch.

Maxdome thereby also spares its customers the trouble of having to interact with any of the unsavoury characters one might find at a movie theatre.

In our radio ad campaign, we aimed to communicate this selling point, by comically overstating the awfulness of certain archetypical movie audience members.

This campaign targets primarily film fans and habitual moviegoers.