Louis Vuitton is well-known as a classical and masculine high-fashion brand in Japan. They wanted to find a more innovative way to promote the brand, and to reconnect with the younger female audience. Our idea was to do a massive one day event taking over the whole Tokyo Station Hotel, and creating a new type of masquerade party which is in line with their global "masquerade" TVC, and having the "muses" as main characters of the event.

For the opening party and exhibition themed "timeless masquerade ball," we developed customized projectors and special Louis Vuitton masks using polarized lenses. Visitors were able to discover animations of the muses only when looking through the masks.

11,477 people including Kate Moss and Catherine Deneuve have experienced this installation during the three-week exhibition, and the event was showcased in numerous magazines.