PLEASE NOTE: The literal translation of the sentence used in this spot could not be used, as it is a play on words, so we have substituted it for a phrase that works in a similar way. The literal translation is: At Maxima FM we play Dance Music 24 hours a day and not a second less. Because one second of silence could turn out horribly wrong: it’s not the same telling a police officer that the accident was caused due to a stupid distraction as saying that it was caused due to a stupid (one second of silence) distraction.Máxima FM. Not one second of silence.Maxima FM wanted to launch a radio campaign to transmit the essence of the music station focused on the dance and electronic music.Target audience: general public specially ages between 15 to 37 and dance music fans.Dance music doesn’t stop for one minute at the music station Maxima FM; it goes on all day. And what a blessing that is because, even though it may not seem like it, one second of silence can have wicked consequences.