This emotional spot tells the story of protein. For the very first time on TV we learn how Maxinutrition protein helps everyday athletes to achieve their goals. The story is told through beautiful cinematography coupled with informative graphics showing protein at work.

The spot tells the story of 4 everyday athletes, cast from real life. We see them strive for success in their sport before a seamlessly integrated science section shows the product at work. We cut back, picking up the pace to see all 4 athletes beating their opponent to succeed.