Cannes Lions

THE DECORATED CAKE

HAKUHODO CREATIVE VOX, Tokyo / GLAXO SMITH-KLINE / 2015

Film
Film

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Overview

Description

The best cake decorator in Japan makes a beautiful & meticulous decorated cake which is 100% made of toothpaste. This project demonstrates that Aquafresh Extreme Clean Whitening Plus's whip is truly creamy as never before, in a spectacular and entertaining way to reach our core target consumers, which is 20-30 female.

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