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The Wau is one of Malaysia’s national design heritages. Unfortunately the art and appreciation for the Wau is gradually dying. This film attempts to inspire and reignite conversations about cultural preservation and appreciation with the power of technology.

Implementation:

We prototyped a drone kite. And linked it to Pak Shafie via live video with a Samsung Gear VR kit.

Timeline:

30 August to 31 October 2016

Placement:

Facebook and YouTube

Scale:

Nationwide – The drone kite, VR content and Pak Shafie’s traditional Wau was packaged as an educational module for schools. This module was also made available at Maxis 4G internet roadshows.

The film reached a total of 27.7 million Malaysians on TV and digital.

Malaysians were also highly engaged; the video had a view-through rate of 33%, 3X higher than industry average.

As for impact to Pak Shafie?

Thanks to the campaign, there's been a cultural revival to the dying craft of Wau.

The film and VR modules at roadshows and schools jump-started conversation and rekindled the interest of Malaysians towards the beauty of the Wau. It also shed light on the Pak Shafie's dedication to the craft and he has been featured on newspapers, TV shows and travel sites since then.

Last we heard his business increased by 50% and he has received several requests to run Wau making classes.