Cannes Lions
OGILVY, New York / KRAFT / 2008
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Maxwell House's "Brew Some Good" campaign is about celebrating optimism and spreading it all over the world. At brewsomegood.com, people can do just that. There's a Smile Validator to reward them for being in a good mood, a way to share good news stories with the world, and a place to learn how to grow the perfect coffee plant. Designed with a unique navigation meant to be intuitive and accessible to people from 8 to 80 years old, the site gives users a variety of ways to celebrate optimism and learn about Maxwell House in the process.
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