Customer: DaimlerChryslerTarget group: Affine public, employees of DaimlerChryslerProductThe luxury limousines Maybach 57 and Maybach 62 with a communicative focus on the Maybach 62.Concept:• The appearance focuses on tradition and values of the high-end luxury brand, and on the staging of the Maybach 57 and 62.• Timelessness, manufacture idea and reduction the essential mirror throughout the whole design, functionality and the realisation of the website.• Editing possibility and consequent extension of the multilingual Internet appearanceSolution• Customer advisory service (brand personality, brand positioning, adequate and innovative brand presentation appropriate for the media)• Strategic advice and realisation of language and country adaptations in direct coordination with the countries• Maintenance of the Website with an editorial systemHighlight• Modular, extendable set-up of the Website on the basis of Macromedia Flash 5 (Arabic version: Flash 6).• Currently, five language versions (German, English, French, Dutch and Spanish), and two country versions for the USA and for the Arabian market.• Editorial tool for the country editorials to insert and maintain the contents.Realisation: Design:• Clear design reduced to the essential, fulfilling the highest aesthetic demands and generating a warm, calm and brand-adequate general view.• The design is intentionally restrained creating adequate space for product and brand.Technology:• HTML 4, Flash 5, Javascipt 1.2, php4, mySQL,• Optimised for screen sizes of 800x600 and 1024x768 Pixel• Browser minimum requirement: Netscape 4.x and higher, Flash 5, Javascript, Stylesheets