We show the new Arteon and its fascinating design in an unseen way: the way that blind photographer Pete Eckert sees it.

The unscripted film documents the work of Pete as he approaches the new Arteon with his other senses. With his analogue camera as well as time exposure, lights and colour palettes, he creates his vision of the Arteon and makes it visible for sighted people.

The campaign started on July 27, 2017, with the Arteon web special, on the Volkswagen YouTube Channel and all other Volkswagen social media channels: Facebook, Instagram and Twitter.

Overall, our campaign was spread to many platforms: the Arteon web special, Volkswagen YouTube, Facebook, Instagram, Twitter, SnapAds and Adressable TV. For the international market, we also focused on TV and cinema (specific to the UK), and for Germany we also made print adverts, advertorials, editorials, OOH, TV, and cinema.

The documentary was adapted in over 50 different formats and distributed in over 20 countries.

The documentary was viewed 11,000,000 times on Facebook alone, while the whole campaign generated over 260,000 showroom visits and 75,000 successfully configured Arteons: a conversion rate increase from 11% to 15%.