In order to get across the message that Mazda's Sakata range is sporty and affordable the cars are positioned as trainers in shoe boxes. The microsite explores the language and visual style associated with trainers and trainer websites, demonstrating the features of the cars as if they were trainers themselves. Interesting parallels, such as the fact that people run in a pair of trainers and also take their car for a run are leveraged. With the copy always adding an element of ambiguity to ensure the user remains interested and fully immersed.