Cannes Lions
J WALTER THOMPSON, Frankfurt / MAZDA / 2004
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A Mazda 3 at a gas station. We hear someone peeing and see a bathroom attendant waiting for her tip. The peeing continues for an exaggerated duration, and the attendant´s face expresses curiosity and disbelief even as she´s ready to leave. The hook reveals that Mazda 3 diesel engines get better mileage.
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