'Win a TURBO track day for you and 3 mates' enabled us to draw attention to the car.An unusual brand prompt and activation device in the form of a business card highlighted the top 6 features of the car, competition and website details.We took the cars to the streets, parked at cafes, on the beaches, at the football, and erected mobile showrooms in office towers. We invited people to directly explore the car, ask questions and sign up for test drives.Promotion via cards and men’s bathroom posters in gyms, digital displays, small space press, and social media.

The strategy worked! Unfortunately due to client confidentiality we are unable to provide specific figures in relation to the campaign, test drives and unit sales. However 78% of all brochure requests in 2009 were received during the 8 week campaign.Average monthly sales increased by a massive 573% during the 2 month campaign period.