Cannes Lions
Y&R COLOMBIA, Bogota / FIAT GROUP / 2013
Overview
Entries
Credits
Execution
We did a campaign that broke the traditional communication of the category, we hooked young people with a different story and FIAT became one of the preferred brands for young Colombians.
Outcome
More than 100,000 fans in just 20 days.
70% interaction on Facebook.
Over 650 cars sold in the first month.
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