Cannes Lions
HAKUHODO, Tokyo / MAZDA / 2008
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Banner advertising the MPV Second SeatMatsuda MPV Second Seat makes everyone relaxed.In this project the PC mouse cursor gets relaxed.On the screen, a man in a cursor arrow suit (cursor-man) moves willingly in correspondence to your mouse operation.However, once he notices the Second Seat in the center of the screen, he starts enjoying MPV Second Seat fully, ignoring your orders.Through a lovable but cheeky cursor-man, we are appealing the comfort of MPV Second Seat.
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