Cannes Lions

MAZDA MPV

HAKUHODO, Tokyo / MAZDA / 2008

Presentation Image

Overview

Entries

Credits

Overview

Description

Banner advertising the MPV Second SeatMatsuda MPV Second Seat makes everyone relaxed.In this project the PC mouse cursor gets relaxed.On the screen, a man in a cursor arrow suit (cursor-man) moves willingly in correspondence to your mouse operation.However, once he notices the Second Seat in the center of the screen, he starts enjoying MPV Second Seat fully, ignoring your orders.Through a lovable but cheeky cursor-man, we are appealing the comfort of MPV Second Seat.

Similar Campaigns

12 items

Since 1935

MPC, Culver city

Since 1935

2021, CHEVROLET

(opens in a new tab)