Cannes Lions

McCANN ERICKSON

McCANN ERICKSON BRASIL, Sao Paulo / MCCANN / 2008

Film
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The commercial is set in a cemetery and narrated by a presenter who speaks quickly and excitedly. An agitated soundtrack, splashes and other blatant errors make the commercial surreal.

Lettering: Suitability in advertising is everything. Find an agency that understands what your brand really needs: McCann.

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