Because we ALL care, it was important that we involved the WHOLE agency - scientific writers, account service and creative teams. Working together, we soon realised there were many different ares of health we could positively impact. Our objective was to cover as many of these areas as we could in a fun and creative way. Another objective was to make the cards have talkability and collectability for each one to work on its own, but for the sum of the parts to be greater than the whole. Our challenge was to create the cards within a very strict budget.

We pulled the whole agency together and everyone put forward at least three ideas. We had over 100 great options to work with. We grouped them into segments - great and easy to produce, brilliant but expensive, and brilliant but out of the ballpark. We ended up with 21 fun and interactive business cards. All offer a level of interactivity with various health checks, tasks and exercises designed for improved health outcomes. Physical exercises, cancer checks, dental checks, eye exams, stress-less exercises - these topics and more were explored to reiterate the point "we never stop thinking about your health."

The cards have been extremely well received - acting as a talking point and ice-breaker, especially in new business pitches. People love it when they receive cards from different agency staff, and each has a different fun but educational task. We even have clients that have made it their mission to collect the whole set. For a self-promotion piece, you can't ask for much more than that!