Our challenge was to strengthen brand love and consumer connection with McDonald’s, whilst driving excitement and craving for McDonald’s food.

Our solution was designed to build awareness for McDonald's 'Angry Birds' in-store experience in Shanghai, Beijing and Chengdu.

The results were positive:

- This campaign brought an increase in customers through the door and an increase in sales

- Filet of Fish sales were up +22%

- Beef category sales +16.2%

- and the Angry Bird SLP, which we planned to sell over 7 weeks, had already sold 56% in the first 2 weeks.