The 'McDonald's Chart Show' is the only German TV music show generated by audience‘s SMS - voting only! Weekly year around pre-prime-time show on a leading television station. Joint creative guidelines for partners concerning all promotions. McDonald's communicates clear show - 'ownership' by omnipresent on-air branding through brand logo in title and subtitles. Integration of Vodafone as needed show-component through exclusive SMS voting mechanism. Vodafone show-branding by Vodafone-frames.

Germany's former number one `Top of the Pops´ was immediately topped among 18 to 29 year olds for inaugural 6 weeks! Cost-media value-relation 1:3! Generating additional free spot volume. Mobile services (SMS-voting and ring-tones) and merchandising agreements with broadcaster ensuring additional revenues. Long termed co-operation.