McDonald's are very proud of their hamburgers. We made a product branding "Hamburger is McDonald's" by telling the root value of hamburgers.Buns, beef, fried egg, bacon and sauce. Each of them is not special at all but once it's melted into a complete burger, an entire new deliciousness spreads in your mouth. We thought that was the root value of hamburgers.By showing the fillings as an instrument of the orchestra, we overlapped the beautiful symphony created by the orchestra and the tasty harmony made by the combinations of the hamburger.