Given the limited budget, we needed to create an extremely simple piece of creative to create maximum awareness. The lid was the perfect place, the creative transforms the lid into the interactive piece of media and was distributed before the actual day.

A marked increase in people not using straws on 'No Straw Day' as well as the pre-launch period. Actually over 600,000 less straws were used during the campaign.Google : gives 2,910,000 search results for no straw day.