Hamburger Timetable – an electronic timetable that displays real-time train information and something extra: waiting time not in minutes but… in hamburgers, cokes and fries you manage to eat at McDonald’s before your train leaves. It also reckons delays. The longer you wait, the more menu items on the screen.

Passengers loved the timetable. It attracted 4,500 extra customers within just a month after the installation. Over 9.5m people have seen the timetable on TV, radio, press, YouTube, major sites and portals. And most of all: McDonald’s made waiting at the station slightly more pleasant.