Kids’ fanaticism for Beyblading was elevated from the by-lanes and alleys to create the First National Beyblading Championship. McDonald’s launched a purchase linked promotion with the country’s largest merchandise & TV show. Every single child purchasing the Happy Meal got the opportunity to compete in the McPLAYGROUND and stake a claim to the coveted National championships.Aligned TV-channel-partnership, school-contact programs, on-air contests, daily-channel-beyblading-marathons, Website promotions; online-games, outdoors etc, generated a Beyblade Blitzkrieg.

Over 300,000 kids in one month celebrated the Beyblade Mania inside McDonald’s stores countrywide. 91,350 children competed for the championship, with 6200 kids reaching city finals. On-air contest responses through SMS, Phone calls and Online amounted to 218,000. McPLAYGROUND directly impacted Happy Meal sales with 25% Growth.