Everyone can relate to picking up a burger during or after a night out. It sobers you up enough to continue partying, and most importantly it helps you deal with the hangover you’ll wake up with.

So, to remind post-pandemic party-people that McDonald’s is still your friend during a night out, we took a classic sobriety test and turned it into a promotion.

We rewarded everyone on a night out that could walk straight. They just had to scan the QR-code on our ad, and then follow the line on the street with their phone. If they walked straight enough they were rewarded with a great McD-deal. If they walked too wobbly, they got a free coffee and a chance to try again.

Our outdoor ad became a great friend during a lot of peoples first night out after the pandemic. And a great friend the morning after as well.