Cannes Lions
DAIKO ADVERTISING, Tokyo / ADVERTISING COUNCIL / 2009
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Doctors Without Borders is a non-profit organization, and provides medical assistance to people regardless of race, politics or religion. This year saw successive disasters, a cyclone and an earthquake. We heard about the situation directly from Doctors Without Borders, and as the production of this piece progressed, we discovered a slightly different reality from that portrayed on the television news. Doctors Without Borders is dedicated to doing whatever it can to help those people, and it is dedication that we have encapsulated in the White Carpet campaign, which we hope will penetrate the hearts and minds of many, many people.
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