Cannes Lions

MEAT

ADVICO Y&R (Y&R GROUP SWITZERLAND), Zurich / CITTERIO / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

The back panels of billboards were removed and replaced with a printed thread curtain. The salami shown on the thread curtain appears almost exactly the way it does in the Citterio fresh pack: cut into fine slices.

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