Cannes Lions
BASSAT OGILVY, Barcelona / BORGES / 2012
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The new Popitas Zero do not contain added fat, just like the protagonists in our spot. So, to convey this idea to the consumer, the first part of the spot recalls the “typical” cosmetic ad, where the actors and actresses don’t have added fat. This first part is also a representation of what later happens inside the microwave, when these people are transformed into our popcorn.
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