People associate Berocca with sports, and do not choose it for any other kind of activity.

We created The Berocca Mechanical Desk. An activation executed at a Shopping in Buenos Aires, having a digital support through the campaign.

People could participate and videos were made in order to upload and share them later. Hundreds of them could challenge the Mechanical Desk and tried Berocca at the mall, to later generate numerous views of the online video by posting them on their social networks.

We created The Berocca Mechanical Desk. Like a Mechanical Bull, only that it had a desk instead. An activation executed at a Shopping in Buenos Aires where people had 24 seconds to tweet and prove that they had beaten their daily grind. If they failed we gave them a free Berocca sample.

People in the mall challenged The Berocca Mechanical Desk. They had 24 seconds to tweet while they were riding the desk through a keyboard attached to it. We created the hashtag #BeroccaMechanicalDesk and people could see from twitter every participant post.

Also, we filmed every performance and we sent through email the youtube link of that video to the participants, so they could share through their social networks.

With those videos we also created an Internet Film Commercial and posted it in the Berocca Mechanical Desk youtube channel.

Hundreds of people at the mall challenged the Mechanical Desk and tried Berocca.

We created the hashtag #BeroccaMechanicalDesk and people could see from twitter every participant post.

Also, we filmed every performance and we sent through email the youtube link of that video to the participants, so they could share through their social networks.

With those videos we also created an Internet Film Commercial and posted it in the Berocca Mechanical Desk youtube channel.

With our main video and all the participants videos we reached over 790,000 views.