Medalla Light is the #1 beer in Puerto Rico and the biggest sponsor for concerts and events. Tough economic times have created a new trend in our drinkers: go out less and party more from home.

To help make these parties a success we decided to sponsor them in top radio shows and announce them as big events.

Our Drinkers called the top rated radio program, told us about their party and minutes later we created their own customized live radio spot with the help of Medalla's own official announcer.

More than 70 parties were promoted in 60 days.

To help make these parties a success, we decided to sponsor them in top radio shows and announce them as Big Events.

Our Beer Drinkers called the top rated radio program, told us about their party and five minutes later we created their own customized live radio spot with the help of Medalla's own official announcer.

Then, the spots were broadcasted live during prime time and some of them turned into heavy rotation ads.

During 60 days, we promoted more than 70 home parties with their own radio spots in top rated radio shows.

That proved that with your friends and with Medalla you can turn an ordinary event into an epic party.