Cannes Lions
STEPHENS FRANCIS WHITSON, London / MICROSOFT / 2011
Overview
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Credits
Outcome
73% of recipients responded by visiting the website to view the show reel. Within one week, the campaign generated an ROI of over 14:1, with orders placed as a result of the communication totalling £75,000.To top it all we even had the media planner’s peers feeling jealous that they hadn't received our direct mail piece with additional calls made to Microsoft from new contacts to ask if they could be included on future communications.
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