Do amazing things with what you already own.Be cool. Do amazing things. You can do amazing things. You just don’t know it yet. Sing to the choir and watch them do amazing things. Research showed that many Windows XP users were unaware of several of the operating system’s most exciting features. Our goal was to highlight what Windows XP can offer users without resorting to third-party software. We felt that the best way to reach our target was to highlight each feature’s inherent 'cool factor.' We developed streaming web spots designed to grab viewers at the first frame. Each spot focused on one feature and demonstrated it in a lifestyle scenario. The spots then closed with the 'bliss screen' brand element.