Insights addressed through creation of online flashmedia “Decauxville”, a tour through a semifictional city. Clicking different parts of city - Airports, Bus Shelter, Trains, gives visual information about Decaux products.

Introduced to media planners/buyers in 400 face to face meetings during regular media meetings. Link to Decauxville then emailed to them, giving on-demand access.Differentiates with other outdoor suppliers, demonstrating value versus other media. Positions JCDecaux as experts in “out-of-home”, rather than nasty poster pushers.

400 people, mainly media planners/buyers in the Norwegian market, seeing hundreds of poorly differentiated presentations from media owners – you’ve all been in these meetings!

Decauxville was used as an improvement to the usual uninteresting way that media present their channel, increasing closeness and relevance.November’06 - April 07 : 81,000 site accesses demonstrate Decauxville is an active part of media planner/buyers work week.

Contrast to number of times conventional sales brochure is likely to be revisited after being sent to media agency.

Every aspect of solution from strategy to implementation, was the responsibility of our team.