The idea consisted in adding relevant information about the status of the businesses around the area on the real state advertising sings. The potential of the idea lies in the novelty of the media we used, which at a very low cost, allowed us to clearly communicate the true purpose of our magazine: information is vital for business and Mercado´s got it.

We contacted several real state agencies and added precise information about the status of the businesses in the area to their rental signs.

A total of 13 real state agencies were contacted and 105 signs were intervened across the city.

We were able to communicate our message in an unprecedented way with a budget 900% under the average for an outdoor campaign.