The campaign started on the B2B magazines, using a double page message with a pop-up insert revealing a revolutionary marketing tool. The idea was to create a teaser of a new book that will change the mindset of the advertising industry, a book that you can acquire for free only by dialling the Dubai TV media department number (printed on a yellow post-it note).

Response was extremely positive, the book generated a lot of profitable media bookings, and the requests received by the Dubai TV media department were intense to the extent of re-printing more Media packs, or more "Revolutionary Marketing tools"!